VAMFF 2015 Model Castings by Sebastian Petrovski
Still mega inspired by the Mercedes Benz Fashion Week Australia designers, I thought I would continue this theme in another post, but this time for the VAMFF, or otherwise known as the Virgin Australia Melbourne Fashion Festival. The festival was held this year between 14-22 of March and featured some of Australia's most loved fashion designers, including Romance Was Born, Josh Goot and C/MEO COLLECTIVE (formerly Cameo the Label), to name but a few.
C A M E O
Cameo—housed under the Australian Fashion Labels group—has well and truly become an icon in Australia's fashion industry and has quickly gained traction globally. With this debut collection, titled Fleetwood, Cameo has evolved to become C/MEO COLLECTIVE—a new direction for the label focused on self-expression. As soon as I saw this coat on the VAMFF runway, I knew I needed it in my winter wardrobe. I purchased it in the tan/camel colour as it is super versatile and I just love anything camel-coloured in winter. However, this sky-blue colour is still amazing and paired with the silky camel skirt and blouse makes a perfect coupling. The coat is structured so well that it almost resembles a work of architecture—as soon as I put it on, I never want to take it off! It featured a fitted upper half, while the main body of the coat is more boxy and the lapel is really oversized. Plus, there's pockets, which is the key necessity in purchasing a coat!
K E E P S A K E
Keepsake is another label that is housed under the Australian Fashion Labels collective. Their April collection Awaken features florals, polka-dots and plenty of innovative, cutting-edge silhouettes that the label are well-known for. This crop top was one piece I was immediately drawn to, due to the amazing embellishments. So modern and chic, this piece works well teamed with the white culottes (which has been another big player in the fashion stakes for a while now) for a statement outfit on a night out.
S H O N A J O Y
This matching set from Shona Joy immediately makes me think of the colder months. The salt and pepper weave of the fabric makes me feel warmth just looking at it. The jumper features the ever-trending turtleneck, which is one of my favourite cuts for this season as it keeps your neck warm without needing to add another extra layer of a scarf! The skirt is a pencil skirt, with a leather look belt panel at the waist and a slit, to keep things interesting (and allow leg movement!).
J O S H G O O T
Josh Goot is another label that has been making the rounds, always featuring interesting prints. This ensemble is no exception. At first glimpse, I think of a office-appropriate outfit, but addition of the floral crop top suggests otherwise. It adds interest and breaks up an otherwise standard, simple outfit.
A L E X P E R R Y
The colour pink and lace are among my favourite things, so naturally I am drawn to this amazing dress by Alex Perry. The dress is a midi length, with a very 90s square neckline. It is a simple, classy and classic silhouette and would be amazing for a garden wedding or any other daytime outdoors event.
W H I T E S U E D E
More structured coats—yes please! I love this outfit so much—the floral dress pairs so well with the cream coat.
I hope you enjoyed reading and viewing this post illustrating the work of some more great Australian fashion designers.
Until next time! x